Dr. Katherine Hutchinson
Through her "Your Next Chapter" program, Dr. Hutchinson-Hayes provides personalized 1:1 and group coaching sessions. These are designed to help women rediscover their identity, purpose, and passion as they transition from active parenting roles to focusing on personal growth and fulfillment. The program addresses challenges such as redefining career paths, rekindling relationships, and managing the emotional aspects of an empty nest.
Type of business: Coach and speaker
Project Overview
For this project, I created a brand-new website on Squarespace for a client launching a new business. She needed a professional space to showcase her services and connect with potential clients. As part of an add-on package, I also designed her logo and developed a custom color palette and font selection to establish a strong, cohesive brand identity. The final result is a fully branded website designed to attract and resonate with her ideal audience.
Services:
Market research
Branded site design in Squarespace presenting a cohesive & easy to navigate client experience
Customized graphics incorporated throughout the site
SEO setup
Branding kit including logo, colors and fonts
Social Media graphics to showcase their new site
Virtual Assisting Package add on - created new lead magnet workbook and add on sales page
How I did it
Step 1
We had a discovery call where I learned all about their business and vision for the website.
Once we were sure we were a good fit we had an onboarding call going over all the details of the questionnaire I had them fill out. This is how I ensured I had a clear understanding of exactly what they were wanting.
Step 2
They uploaded their brand assets into a shared folder, and I got started on the design.
This was the fun part for both of us! I was able to create a beautiful website while they sat back and relaxed!
Step 3
Once the site was complete, we met for the reveal session where I walked them through the design.
I tweaked anything requested to ensure the site was exactly how they envisioned it.
Once everything was perfect, we launched! I sent over social media graphics so they could share with their followers!
Ready to work together?
I would love to create a customized, cohesive site for you! Your dream website is just around the corner, bringing with it increased client bookings, higher income, and greater confidence in your business strategy. I can’t wait to hear more about your business!