I get it. You did not start your business to wrestle with websites.
You started it to serve your clients, build something meaningful, and create a life on your own terms. I am here to make sure your online presence reflects the business you have actually built, not the one you threw together at midnight between client calls.
The quick version
I am Kimmy. I design Squarespace websites and provide virtual assisting for coaches, therapists, and service-based business owners. I specialize in working with women who are incredible at what they do but whose online presence is not keeping up with the quality of their work.
Whether you need a fully custom website, a template customized with your branding, or someone to take the daily operational chaos off your plate, I am the person who steps in, gets it done, and makes it feel easy.
I am also a mom to two toddlers, a wife to a Navy veteran, a former cosmetologist of 14 years, and someone who genuinely believes that the scariest moments in life usually turn out to be the best ones.
But if you want the full story...
I never planned to become a website designer. Honestly, if you had told me a few years ago that I would be running my own business, designing websites, and helping other women bring their dreams to life online, I would not have believed you. But life has a funny way of nudging you toward exactly where you are supposed to be.
It started with a layoff.
I was working a remote job with set hours. It paid the bills. It was stable. But if I am being honest, my brain was starving. I craved creativity, and the work just did not have any.
So while I was still there, I quietly started looking for an out. That is when I found virtual assisting. It immediately caught my attention. But I had not made the jump yet.
Then the decision was made for me. My company laid off a large chunk of their staff. Including me.
And I was terrified.
I had two toddlers at home. My husband and I had built our life around two incomes. I did not have a backup plan fully in place.
But I had that seed already planted. I knew virtual assisting was out there, and now I had every reason to go all in. So I did.
I started picking up clients, learning new systems, and I realized pretty quickly that I loved working with small business owners. There was something about being in the trenches with someone who built something from scratch that just lit me up.
Then one of my clients asked me a question that changed everything:
"Do you know how to design a website?"
I told her the truth: I could try, but I was a beginner. She was okay with that. And that project became the spark.
So I jumped all in. I invested in real education on how to build websites that convert visitors into paying clients. Not just surface-level stuff, but the backend knowledge that makes a site actually work for a business.
That layoff? The one that scared me half to death?
I can call it a blessing now. I’ve designed over 50 beautiful websites, and spent countless hours helping other business owners with their backend support. I’ve grown as a business owner and person and all of this is because I pushed myself to get uncomfortable.
And if you are reading this because you are in your own version of that scary, uncertain moment, just know that sometimes the thing that feels like it is falling apart is actually making room for something better.
Ready to stop doing it all yourself?
Whether you need a website or someone to handle the backend, let's talk.
A few things about me outside of work
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Learning! I typically take at least 1 course a month on subjects that interest me.
Some examples of courses I’ve taken lately are: website design courses, SEO, color theory with designing, photography, business courses, design courses, Pinterest marketing, and email marketing (just to name a few lol).
I am a FIRM believer that you will never know everything and you must always better yourself with education.
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Forrest Gump
Don’t Tell Mom The Babysitter is Dead (I’m right on top of that Rose!),
Cinderella.
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A full time cosmetologist for 14 years! I loved being behind the chair but wanted to have a remote job to spend all of my time with my kiddos.
I do most of my work when they are sleeping. :)
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my boys are sleeping.
What my clients say
"I have partnered with other VAs before, but Kimmy is a clear level above. Her attention to detail is unmatched and her creative instincts consistently elevate everything we work on. Because of her, I have gotten valuable time back in my business. I can hand things off with full trust, knowing they will be handled thoughtfully and with high standards. If you have the chance to work with her, take it."
Sarah W. Senan, Business/Life Coach
"Kimmy was so helpful, responsive, thoughtful, and attentive to detail. Her turnaround is so quick, without every sacrificing quality. She is a true pleasure to work with on graphic design tasks. I am so excited to share the product she created for me with clients!"
Alexa MIcley, Expert in application guidance
"Kimmy knows exactly how to turn your website vision into reality. She collaborates with you to understand what you are going for, then creates something that is both visually stunning and compelling for your ideal clients. She is thoughtful, creative, hard-working, and genuinely kind. I cannot recommend her enough."
Shira Baron Coaching, CPCC, JD
"Kimmy helped me go from a DIY template to a professional site that really makes my brand pop. Throughout the process, she was always available and provided excellent insights on what would improve the user experience. She is professional, friendly, and fun to work with. I gladly recommend her to anyone looking for a serious web designer."
Steph T., Owner of Purposeful Tech
Frequently Asked Questions
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I offer two main things: Squarespace website design (three tiers ranging from $200 DIY templates to fully custom builds) and ongoing virtual assistant support for the digital side of your business.
Most of my clients use both, often starting with a website project and then rolling into a monthly support partnership once their site is live.
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My specialty is women running coaching, therapy, course creation, and service-based businesses, but the work translates to similar industries too.
If your business is built around your expertise and your direct work with clients, we'll probably be a good fit. The easiest way to know for sure is to book a free 15-minute call.
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If your website doesn't reflect the work you actually do, start there because everything downstream (your email funnel, your launches, your client experience) only works as well as the foundation it sits on.
If your site is solid but the backend chaos is what's eating your time, start with VA support. We can talk it through on a free call if you're not sure.
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Yes, and most of my clients prefer it that way. You don't have to find and onboard separate people for your website, your email sequences, your launches, and your tech troubleshooting.
I become the one person who already knows your business, your voice, and your systems, so when something comes up you just send it to me and it gets handled.
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A VA in this space handles the dozens of small digital tasks that pile up when you're running a business solo: website updates, email sequences, funnel maintenance, graphics, launch support, tech troubleshooting, formatting lead magnets, and the constant little asks that interrupt your client work.
The goal is simple: get the daily backend off your plate so you can focus on the work that actually grows your business.
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Nope. I'm based in Indianapolis, but I work with clients across the country (and occasionally internationally).
Everything happens online: discovery calls, project work, ongoing communication, all of it. Your location doesn't matter, your business does.