Homepage Refresh for Service-Based Businesses

A homepage that gets you booked.

Your clients love you. Your homepage is still stuck a few years back. In about a week, I'll redesign it and write it in your voice, so new clients can find you, trust you and book without picking up the phone.

Kimmy Altman smiling, website designer who helps coaches and therapists improve their websites
Book YOUR HOME PAGE REFRESH
SEE WHAT'S INCLUDED

Before anyone walks into your clinic, salon, spa or session, they check you out online. If any of this sounds familiar, your homepage might be costing you bookings.

Your homepage is your new front door. Is it letting people in?

It's out of date

Old prices, old photos, services you don't offer anymore. You've meant to fix it for months.

Booking is a guessing game

People call or DM to ask how to book, because the button is hard to find (or broken on a phone).

It doesn't sound like you

You were never sure what to write, so the words feel generic. Nothing like the way you talk to clients.

You avoid sharing it

You'd rather text someone your booking link than send them to your website. (Totally normal. And fixable.)

homepage refresh for small business owner

Why start with your homepage?

Because it's the page almost everyone sees first. Whether someone finds you on Google, Instagram or from a friend's recommendation, your homepage is where they decide to book or keep scrolling.

You don't need to rebuild your whole website to fix that. A Homepage Refresh gives you the biggest change for the smallest investment, in about a week, without you touching a single setting.

You run the business. I'll make sure your homepage keeps up with it.

What's included

Everything your homepage needs to get you booked

  • A fresh, polished design

    In your current style or a fresh, cohesive look that feels like walking into your space.

  • Copy written in your voice

    From a short questionnaire or a 20‑minute recorded call. You'll read it and think, "Yes, that sounds like me."

  • A headline that does its job

    Says what you do, who it's for and where you are, in the few seconds people give it.

  • A booking button that works everywhere

    Connected to your booking page and tested on desktop and mobile, so booking takes two taps.

  • A short FAQ section

    Answers the questions clients ask before they book, so you get fewer calls and DMs.

  • Set up to be found

    Basic homepage SEO, plus your name, address, phone and hours matched across your website, Google and Bing.

  • Revisions and support

    One round of revisions, plus 7 days of support after launch for any questions.

  • Credit toward a full website

    Your $797 counts toward a Signature Website if you upgrade within 60 days.

Set up to be found on Google and AI search

More people are asking Google and tools like ChatGPT for recommendations, like "a good massage therapist near me." Those tools look for businesses with clear, consistent information.

Your new homepage spells out exactly what you offer and where, answers common questions, and your details match everywhere people look.

My honest promise

Nobody can guarantee rankings, and I won't pretend to. What I can promise is a homepage that gives you the best possible start.

How it works

Simple from start to finish

Your biggest job is telling me about your business. I'll handle the rest.

  1. Book your spot

    Pick your start date and pay a retainer to reserve it.

  2. Tell me about you

    Fill out a short questionnaire or hop on a 20‑minute recorded call. Send your photos and details before your start date.

  3. I design and write

    In about a week, your new homepage is ready for you to review.

  4. Review and launch

    One round of revisions, then we go live. I'm here for 7 days after launch.

Is a Homepage Refresh right for you?

A great fit if

  • You run a service-based business with steady clients, in person or online

  • Your site is on Squarespace, Wix or Showit

  • Your homepage feels outdated, unclear or just not you

  • You want it done for you, not another DIY project

Probably not the right fit if

  • You need a brand-new website and branding from scratch (that's my Signature Website)

  • You want to switch website platforms or booking systems

  • Your business is brand new and your services aren't set yet

Kimmy Altman smiling, website designer who helps coaches and therapists improve their websites

Hi, I'm Kimmy!

I've been on your side of the chair

Fun fact: I've been a licensed cosmetologist for over 18 years. I know what it's like to run on back-to-back appointments, care about every person in your chair, and still have the business side waiting for you at the end of the day.

Now I design websites and handle the behind-the-scenes work for service-based business owners, so you can focus on the work you love.

So when I say "I get it," I truly do.

Learn more about me

One page. One week. One less thing on your list.

Love your new homepage and want the rest of your site to match? Upgrade to a full Signature Website within 60 days, and your $797 goes toward it.

Homepage Refresh

$797

one-time

  • Redesigned homepage

  • Copy written in your voice

  • Booking button connected and tested

  • FAQ section and homepage SEO

  • Details matched on Google and Bing

  • 1 round of revisions and 7 days of support

Book Your Homepage Refresh

A retainer reserves your start date.

Common Questions

  • About a week once your questionnaire, photos and details are in. If they arrive late, your project moves to my next open spot.

  • Squarespace, Wix and Showit. Your booking button can connect to Square, Vagaro, GlossGenius, Boulevard, Mindbody and most other booking tools.

    If you have a site on another platform reach out. I have most likely worked on them and will be able to still do the refresh.

  • It starts with your questionnaire or our recorded call, plus your reviews. I use modern writing tools to draft quickly, then shape every line by hand. You review and approve everything before it goes live.

  • No one can promise that. Reviews, your Google Business Profile and time all play a part. Your new homepage gives search engines and AI tools clear, accurate information about you, which is the right place to start.

  • Not necessarily. Send me your best current photos of your space, your team and your work. I'll let you know if any should be replaced.

  • Upgrade to a full Signature Website within 60 days of your refresh, and your $797 goes toward it. Your new homepage stays, and I build the rest of your site to match.

  • You can make small edits yourself, or I can handle updates through a Business Support plan or a quick quote.